According to a report in News.com.au, an online youth travel survey commissioned by Contiki Holidays has revealed that a new breed of Australian traveler is emerging. These young tourists rank cultural sites and events as their most important considerations when traveling overseas.

The study, conducted in December, surveyed 460 people between 18 and 34 years old about their travel habits in the last four years; 90% ranked sightseeing as their favorite activity when traveling, while experiencing the local culture came in second at 73%. Sixty-three per cent said shopping was an important consideration when choosing a destination, while only 53% said socialising was their number one activity.

"Travelers these days are looking for a deeper connection with their host country," says Joyce DiMascio from the Tourism and Transport Forum Australia. "The pattern tends to be that they’re looking for things that will change them in some way, that will open their minds, that will enlighten them." The iTravel Report also showed 69% of people had visited a cultural site or event while traveling, with the favorites being museums, sites of historical significance such as castles, and art galleries.

I would like to thank the Canadian Tourism Commission for supplying this article.

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